What if your signature method is the market default​​?
Even your competitors get asked about how you do what you do.
You wrote a book to make it happen
But most books never get the chance to work.
Your book didn't fail. It was never built to do this job. For a start, not many people buy books. Of those who buy, not many read. Of those who read, not many finish or understand. And of those who do, fewer still put it into practice.
This is because a book can explain your method but it can't change how a market thinks. A book is uni-directional — you write, they read (or don't), and you never find out which parts landed. It's also linear: the connections between your ideas are obvious to you, but readers are left to piece them together on their own. That's why even a well-written book can leave your best thinking scattered instead of adopted.
Turn your book into a course
Direct engagement with readers who become potential customers
A course creates direct engagement with your readers, allowing you to build credibility, trust, and a genuine relationship. As they learn from you, they gain a deeper understanding of your expertise and the value you provide, making them far more likely to become paying customers.
